Sunday, June 12, 2011


Yes, the above photo from a series of them illustrate what you think you see. A CJ3-A lifted by a boom truck... but the kicker is it is being held in place by several layers of tape! The photographer, Bernard Hoffman shot these publicity shots back in May of 1950. Apparently scotch tape is much more versatile than you would think. I would hazard a guess that this was at the behest of the Scotch Brand company that makes the ubiquitous tape. I haven’t been able to find any more info on this. Please email me @thisoldjeepdotcom@gmail.com if you happen to know anything else.

Bernard Hoffman was quite a versatile photographer as well. In addition to photographing the 3A, he was a war correspondent as well, parachuting into then jungles of Burma, accompanying crews of B-29s on low level bombing missions over Japan and was perhaps best known for being the first American photojournalist on the ground to record the days after the bombing of Hiroshima and Nagasaki.

As always you can click here to view the full album of photos and check back as I still have alot to add to the LIFE magazine archive.

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