The All-Purpose Vehicle For The Farm, The Universal ‘Jeep’

Going back to the earliest days of the jeep, Willys-Overland had always planned on marketing it to the civilian market one day. Willys found that a perfect niche would be the farming sector for use as a farming implement, runabout and general companion in the rural areas of the world. And so it was that much of the earliest literature was geared towards introducing the new civvy model to the agricultural producers of the late 40’s and early 50’s. After its stint in the service the jeep was, like many a GI of the greatest generation, a laborer before it became a legend. Enjoy this brochure. Its filled with alot of tech specs and many a classic photo, some taken from early agricultural tests. The bottom right photo is one of the many doctored photos that Willys used to acclimatize the public to the look of the new CJ. The lines were faintly airbrushed and the front grill was probably an MB 9 slot accidentally airbrushed to an 8 slot! To view the rest of the brochure and many more, you can click here.

Come back next week when we’ll have more from my collection of the legendary jeep.