Sunday, June 15, 2014

1980 Jeep Lineup Brochure

Ah, the 1980’s... they seemed to be a continuation of previous decades in many ways, but in reality they were a wolf in sheep’s clothing, changing the landscape and subtly altering everything that went before them. Ronald Reagan, the end of the oil crisis, the Iran hostages, the Cold War, a time when everything seemed to be teetering on the brink. Jeep was slowly but surely evolving into the forms that we associate with the modern day jeep. Maybe it has to do with me being a teenager in the 1980’s, but the jeeps of the 1980’s seem to be the modern jeeps with everything before them a sort of older ‘vintage’ jeep. Maybe I consider the technology to be the apex of the jeep, maybe to me these were the vehicles that adults drove when I was becoming a young adult. 
In any case the 80’s were a time of technological changes for many of the jeep models. The 4 cylinder “Iron Duke” was offered for the first time after the concerns of oil shortages. The CJ became the first conventional four wheel drive to break the 20 mpg barrier with an estimated 21 mpg/ 25 mpg highway. The emphasis on the pickups was also to make them more fuel efficient. Alot of it came in the form of weight savings along with the introduction of Chrysler’s new TorqueFlite automatic, the substantial use of aluminum in the components and for the first time the use of New Process (the wholly owned subsidiary of Chrysler...) gear boxes.
The Wagoneer and Cherokees received the same weight slimming treatment. The 3 and 4 speed Borg-Warner cast iron cases were replaced with a new syncromesh 4 speed T-176 with an aluminum case that were mated to the New Process 208 that replaced the Dana 20. The TorqueFlite was also available in the Waggy and Cherrys, but apparently not without some grumbling, but it was a lighter design.
This brochure is a gem of info as well as some beautiful photography. It seems to more than likely be a European sales model. Check out the Cherokee in front of the Arc de Triomphe! You can view the whole album here. Keep coming back for more. I have some things to share with you that will take us through the end of the 1980’s. Enjoy your summer and enjoy your jeep and don’t forget your dad today!