From The Newest In 1976...

Continuing with the series of dealer brochures that were acquired from an estate in Texas, today we have the newest brochure. From 1976, this brochure was apparently some sort of handout at an auto show. I can only speculate but I’d guess that either the person who owned this lot of brochures and other dealer promotional items was a big fan of the jeep through the years and/or was continually looking around, kicking tires and dreaming big. I do hope that one day he or she made the jump and bought a jeep and experienced first-hand the dream that jeep ownership is. This brochure is full of many neat photos of the full classic jeep lineup ranging from the venerable CJs to the tough Honcho pickups and the versatile Cherokee and the regal Wagoneer. Its also a valuable source of options, colors and equipment listings. It also details the premier of the all new CJ-7 that replaced the poorly selling CJ-6. I hope that you enjoy it as much as I have! Click here to view the rest of the brochure full sized. Come back next week for the final installment when we’ll go back to the very beginning of the civilian lineup and a very early 1945 Willys introduction to the civilian CJ!