Sunday, September 29, 2013

1962 ‘Jeep’ Dealer Brochures

Today there are three gems to be had via As I had said last week during my search for anything jeep on the web I stumbled across a vast online collection of automobile ads and brochures at Lov2xlr8... and there were plenty of jeep gems including these three that date from 1962 (or maybe thereabouts...). There is a full lineup brochure, one for the new Gladiator pickup and perhaps an early one for the Wagoneer that was introduced in 1963. They are really great examples of early 1960’s advertising design as well, colorful and vibrant, capitalizing on the spirit of the new decade while retaining the optimism of the 1950’s. I love these brochures, they really are beautiful and provide a nice glimpse into the Kaiser Jeep mindset of diversifying and modernizing their lineup.
The year 1962 also marked the start of the use of the 230 cu. inch overhead cam Tornado engine. It was an advanced engine for the time and the only overhead cam engine in use in the states at the time. It replaced the long in the tooth 226 Super Hurricane 6. The Tornado was capable of 210 ft. pounds of torque all at low RPMs and 140 horsepower. The 230 was developed under the supervision of Achilles ‘Sammy’ Sampietro the new chief engineer fresh from Europe for Kaiser Jeep. It was also one of the most fuel efficient engines of its day. Together with the new straight six, these two new models spearheaded the thrust into a new era for Jeep. The 230 fell out of favor after a few years however being plagued by oil leakage and other reliability issues, but was continued in Argentina by IKA, the South American arm of Kaiser Industries. You can read a bit more about the Tornado here. You can click here to view all of the brochures.
Speaking of the Gladiator and Wagoneer I would also like to welcome aboard our newest sponsor here at, the Montana Overland Jeep Ranch! George began Montana Overland as a hobby at first but was lucky and knowledgeable enough that he turned it into a thriving business. He specializes in parts, accessories and even whole jeeps from 1946 to 1988. He carries parts for wagons, trucks, Wagoneers, Cherokees, Comanches and Grand Cherokees. George says that he is always willing to talk shop so give him a call today if you’re looking for that hard to find item for your jeep. Contact him @ 1-406-741-5337. Lets give him a great big welcome and say thank you for helping to keep the dream alive!
Come back next week for more brochures (and hopefully the ‘Where Are They Now?’ article the following week). Also in honor of our new sponsor I’ll announce a new giveaway next week, but you’ll only be able to enter if you’re a fan of our Facebook page, so if you haven’t already, like us on Facebook and tell your friends!

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