Saturday, December 18, 2010

The Jeep In Public Service, Part Five

What’s in a name? Well, everything, as the ad states. And by 1963, Kaiser Industries that had bought out Willys ten years before had renamed itself Kaiser-Jeep Corporation. It had a motor company with a world wide foundation, customers and most importantly, a reputation that couldn’t be beat.

It had also newly introduced its Wagoneer and the “beautiful brute” Gladiator models and with a newly expanded stable that Kaiser needed to push and push it did. These ads once again came from Public Works magazine that marketed the various jeep models to public service and municipal interests as well as the families of the men who read this magazine.

You can view the full sized ads by clicking on any of the above thumbnails or click here.

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