Continuing with part two brings us into 1956 and 1957. The watershed year of 1957 saw the release of the Forward Control models and Kaiser saw the perfect market for it in the public service sector. These two years worth of ads does showcase the FC models in some classic ads touting their “new style” and ability to perform at those “impossible” jobs.
This series of ads also makes the claim that the Jeep family of vehicles has driven more than ten billion miles in transport work service and that the estimate may be as high as fifty billion! The jeep has certainly earned it’s reputation through the hard won battle of everyday proof!
To see the full album of public service ads you can click here.
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